The Press is a new iPad application for reading, buying and storing pdf-versions of one's favorite Russian magazines across a variety of genres. The app is catered for by the leading publishers, thus being 100-% copyright-protected. The Press sports a visually pleasing, friendly and rather intuitive interface. Magazine selection is categorized based on common sense: popular science fans won't have to struggle through stacks of women's lifestyle stuff, whereas passionate motorists can proceed straight to the garage without stopping by at the kitchen, namely the culinary section. Well, we certainly won't poke at you if you choose to have both the legendary Nauka i Zhizn and Cosmopolitan: just browse the store for your favorite issues, buy them directly inside the application, download and plunge straight into reading or save some for later. The Press offers an unsurpassable reading experience to all magazine readers: the app supports both vertical and horizontal reading modes, zooms pages in and out at a touch, and even lets you bookmark the pages you like most - be it a naked model's thigh, a complete traveller's guide to Burkina-Faso, or a detailed instruction on how to build a jet-start dishwasher at home. Finally, if you want to share your excitement about something you found in a magazine, don't hesitate to do so by emailing someone - the Editor in Chief for instance - directly from the app. The recipient will get your note, a preview of the magazine cover under consideration and a link to The Press app.