Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.5.10
  • Adult Rating: 4+
  • File Size: 145.27 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 10.0 or later.
Score: 4
From 537,958 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. WHAT PEOPLE ARE SAYING “Best calorie counting app! Very easy to use, barcode reader works every time. Links in with my iPhone to allow for steps. Can really recommend!” - App Store Review “This app has changed my life for good! I lost 20 pounds in 45 days using this app. It keeps you in line and helps you find what foods help you live a better life. If you are considering using this app, please just try it out, and I promise it's worth it!!!!” - App Store Review SHOW ME THE NUMBERS * 60 million: Pounds Lose It! members have lost (and counting). We’ve got this DOWN. * 15 million+: Items in our comprehensive international food and exercise database * 35 million: Users who have started their weight loss journey with Lose It! * 74.7%: percent of people who have achieved clinically significant weight loss using Lose It! * 3 days: average number of days members track to see a weight loss HOW IT WORKS Lose It! uses proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate your daily calorie budget. Next, just track your food, weight, and activity and get ready to rock your goals! COOL LOSE IT! FEATURES * Quickly scan barcodes. Search our database or use our quick Barcode Scanner to easily scan in foods you’ve eaten. * Log food by simply taking a photo with Snap It. Just tap the camera icon for food tracking that’s as easy as taking a picture (2016 CES Innovation Award Winner). * Connect your Fitbit and other trackers, apps, & devices. We sync with Misfit, Fitbit scales, Withings scales, Healthkit, and more * Dial in on your nutrients by setting custom goals for macronutrients, water, health, and body measurements. * Counting macros? With a helpful status bar, track your progress toward daily calorie and macronutrient goals at a glance. * Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! * Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. * Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). * Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. (Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.) MORE TO LOVE ABOUT LOSE IT! * Supports embodyDNA, powered by Lose It!: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! * Little team, BIG impact. We’re a small team of under 30 people, working hard every day to help you succeed. * It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. * Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on many platforms, including iOS, Apple watch and web. Download Lose It! today, and you’ll see how easy it is to get started! http://loseit.com/terms/ Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The subscription will automatically renew within 24 hours before the subscription period ends. Renewal price will be $39.99, unless a discount is specified at time of original purchase. Your subscription and payment information can be managed in your iTunes account settings.



  • Very helpful

    By Soarks23456
    This free AP has allowed me to be aware of my calories without having to join a Weight reducing program at great expense. It is easy and always with me on my phone
  • Can’t plan ahead unless you buy premium

    By AMBR0S1A
    I don’t understand why anyone would do this. Isn’t the whole point of losing weight being able to plan ahead?
  • Love this app

    By nodaybuttoday22
    The only bad thing I can say is that you have to pay for extra features! I have chosen the free way (please do not change this) other than that, I love this app!!!! & today it’s been over 200 days of logging & I’m doing great. Takes a lot of dedication & this app helps.
  • Great help for weight loss

    By Kencblue2
  • It’s back to normal

    By M1m2p390
    It working now the only downside it’s that i lost all the data that it had before but that’s not a problem. Thanks for the fix
  • Working It.

    By Pamelann3475
    I’m 59 and 5”1’ I’m 16 pounds over weight Last week I followed my count and it worked 🙌
  • 147 days in!

    By Dragon2450
    I love this app for being simple and easy to use for tracking. Library of foods is really good and largest and most accurate I have used. Tech support is awesome too. She helped me resolve my problem very quickly and timely. Only True two cons I have is support for Iwatch (Apple Heath App) does not sync in real time. Normally I have to wait until next day when I log a new day of activity to see yesterday. The other is menus can be little confusing at times but with each update they are getting better! I have lost 107 pounds with this app as my main tool for accountability. Thanks Lose-it team!
  • On point

    By liciaay
    My son recommended this app and I have been using it for two weeks. It is very easy to use and I am down 4 pounds. It has really help me stay on track and knowing I can still eat what I like but at a portion size...
  • app problems

    By 444RRREEE999
    was working fine.. i was tracking and everything then it stop letting me get on soon as i click on it it turns black. i’m up to date on all my updates so i’m not understanding what’s wrong. i NEED this app to help me and i feel if it’s down to long i’ll just gain 😩
  • Rsr56

    By rsr56
    Great app!